Why You Should Start Planning Your 2025 Marketing Plan Now

Why You Should Start Planning Your 2025 Marketing Plan Now

As we approach the end of 2024, it's time for businesses to look ahead and start planning their 2025 marketing strategies. The competitive landscape is evolving faster than ever, and early preparation is essential for staying ahead. Here’s why starting your 2025 marketing plan now can make all the difference and set your business up for success.

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The Ultimate Black Friday Marketing Checklist for Businesses

The Ultimate Black Friday Marketing Checklist for Businesses

Black Friday is one of the most anticipated shopping events of the year, with businesses gearing up for the influx of eager customers looking for the best deals. To stand out in the marketplace, a solid marketing strategy is essential. Here’s your ultimate Black Friday marketing checklist to ensure your business is prepared for maximum sales.

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The Power of Influencer Marketing in Holiday Campaigns

The Power of Influencer Marketing in Holiday Campaigns

With the holidays approaching, it’s a perfect time to take your brand's voice up a notch. Influencer marketing stands out as one of the best ways to capture attention and build trust. In fact, 92% of consumers trust recommendations from individuals over brands, which speaks to the power of authentic influence. A strategic influencer partnership can drive your brand’s reach, increase engagement, and ultimately help you achieve key holiday sales targets.

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The Haunted Metrics You Should Stop Tracking

The Haunted Metrics You Should Stop Tracking

In the digital marketing world, metrics are everything. They help us gauge the effectiveness of our campaigns and inform our strategic decisions. However, not all metrics are created equal. As we dive deeper into data-driven marketing, it’s crucial to differentiate between metrics that provide valuable insights and those that merely haunt our dashboards without adding any real value. If you're in the Albany, NY area and seeking a marketing company that understands the difference, you've come to the right place!

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How to increase sales this holiday season

How to increase sales this holiday season

As the holiday season approaches, businesses across the country gear up for one of the most lucrative times of the year. Thanksgiving and Black Friday mark the beginning of a retail frenzy, making it crucial for brands to understand consumer behavior to optimize their marketing strategies. In this blog, we’ll explore how to harness data to decode consumer behavior and tailor your approach for a successful holiday season.

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Get Prepared For The Holidays

Get Prepared For The Holidays

As the year speeds toward Q4, brands are gearing up for one of the most critical sales periods: Black Friday and the holiday season. At Wave Marketing Company, we understand the importance of a strategic, data-driven approach to ensure that your brand not only stands out but thrives during this competitive time. If you haven’t started planning your holiday campaigns yet, now is the time to act.

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Top Website Design Tips

Top Website Design Tips

In today’s digital landscape, your website is your most powerful marketing tool. Whether you're a new business in Niskayuna, NY, or a well-established brand, a well-designed website can make or break your marketing efforts. As a marketing company that specializes in creating custom websites, we’ve gathered some essential tips to ensure your site not only looks good but also converts visitors into leads.

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The Story Behind Our Rebrand

The Story Behind Our Rebrand

Our original logo was created quickly when our founder, Sarah, launched the company. At the time, she was focused on getting the business off the ground and didn’t invest much into the branding. However, as we’ve grown, we realized our old logo no longer represented the quality of work we deliver. That’s why investing in a strong, professional brand identity is essential for any business.

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How to Refresh Your Brand for Fall

How to Refresh Your Brand for Fall

As the leaves change and the weather cools, fall presents a perfect opportunity to refresh your brand. Whether you're looking to attract new customers or re-engage existing ones, giving your brand a seasonal update can help you stand out in a crowded market.

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Fall Marketing Ideas

Fall Marketing Ideas

The crisp air and pumpkin spice lattes mean one thing: Fall is here! As the leaves change, it’s time to shake up your marketing game. Whether you're looking to engage your customers or boost your brand's visibility, fall offers the perfect backdrop. Grab your hot cider, and let’s dive into some fresh fall marketing ideas.

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Email Marketing Strategies for a Hot Summer Engagement

Email Marketing Strategies for a Hot Summer Engagement

As summer heats up in the Capital Region, NY, businesses are presented with unique opportunities to connect with their audience. Effective email marketing can make all the difference in engaging your customers during the sunny season. Here are the top email marketing strategies to help your business shine this summer.

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How Much Do Small Businesses Spend Per Month on Digital Marketing?

How Much Do Small Businesses Spend Per Month on Digital Marketing?

In the modern digital landscape, small businesses must allocate resources to various aspects of digital marketing to remain competitive. Understanding the average monthly expenditures can help businesses plan their budgets effectively. Below, we break down the typical costs for social media management, website design, marketing consulting, and influencer marketing for small businesses.

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Why Summer Is the Perfect Time to Refresh Your Branding Strategy

Why Summer Is the Perfect Time to Refresh Your Branding Strategy

As the days grow longer and the pace of life slows down, summer presents a golden opportunity for businesses to step back, reassess, and reinvigorate their branding strategies. At Wave Marketing Company, we believe that summer is more than just a season of sunshine and vacations—it’s the perfect time to refresh your brand and make waves in the market.

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How to Create Compelling Summer-Themed Content for Your Business

How to Create Compelling Summer-Themed Content for Your Business

As the warm months usher in, summer presents a unique opportunity for businesses to refresh their marketing strategies and captivate their audience with seasonal content. We thrive on helping businesses create compelling summer-themed content that resonates with their audience.

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Summer Social Media Trends: What's Hot in June?

Summer Social Media Trends: What's Hot in June?

As the temperature rises, so does the energy on social media. June brings with it not only the start of summer but also a fresh wave of trends that can help businesses make a splash online. Whether you're a seasoned marketer or a business owner looking to boost your online presence, staying on top of these trends is crucial. Let’s dive into what’s heating up on social media this month and how you can leverage these trends to grow your brand.

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