influencer marketing

boost your brand with influential storytellers.

Influencer marketing is an effective way to build brand loyalty. Partnering with the right influencer to reach your target market can boost brand awareness and drive sales. In fact, 92% of small businesses using influencer marketing are seen as more trustworthy by potential customers.

amplify your brand's voice

professional website design can significantly enhance your growth.

92%

of consumers trust recommendations from individuals over brands. (Nielsen)

89%

of business believe that the ROI from influencer marketing is comparable to or better than other marketing channels. (Influencer Hub)

here is how we can help

boost your brand.

Our influencer marketing service is designed to elevate your brand by leveraging the power of top influencers in the Capital Region. With our extensive network of highly-engaged influencers, we can create authentic and compelling content that resonates with your target audience. We carefully match your brand with influencers whose followers align with your ideal customer profile, ensuring maximum impact and engagement. By partnering with us, you'll benefit from increased brand visibility, enhanced credibility, and a boost in customer loyalty, all driven by trusted voices in your community. Let us help you harness the potential of influencer marketing to achieve your business goals.

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We are the sole company in the area with exclusive access to over 200+ large and micro influencers in the Capital Region. Instead of juggling multiple influencer relationships, you work directly with us. We understand your goals and connect you with the perfect high-profile influencer tailored to your brand's needs. Considering your products, personality, and budget, our expertise as a marketing company ensures we select the influencer who will make the most significant impact on your brand!

what makes us different?

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FAQs about influencer marketing

To find the right influencer for your brand, we start by identifying your target audience and the type of influencers they follow. Look for influencers whose values, content style, and followers align with your brand.
- Influencer’s Follower Count and Engagement: Influencers with larger followings typically charge more. However, micro-influencers with smaller but highly engaged audiences can be cost-effective.
- Content Type: Different types of content (e.g., Instagram posts, stories, YouTube videos, blog posts) have different costs.
- Campaign Length and Complexity: Long-term campaigns or those requiring complex or frequent content may incur higher costs.
- Market Rates: Prices can vary by industry and the influencer’s market value. Generally, prices can range from a few hundred dollars for micro-influencers to tens of thousands for top-tier influencers. Establish your budget and negotiate terms clearly with the influencer to ensure mutual understanding.
The content type depends on your marketing objectives and the influencer’s strengths, but we make it easy and decide all of this for you:
- Product Reviews and Tutorials: Ideal for showcasing how to use your products.
- Unboxing Videos: Great for creating excitement and anticipation.
- Lifestyle and Storytelling Posts: Help to integrate your brand into the influencer’s daily life, creating a natural fit.
- Giveaways and Contests: Engage the influencer’s audience and promote interaction.
- Sponsored Posts: Directly promote your product or service. Discuss your goals with the influencer to ensure the content aligns with your brand message and resonates with their audience.
The choice depends on your goals and budget:
- Micro-Influencers: Typically have 1,000 to 100,000 followers. They offer high engagement rates and a more personal connection with their audience. They are usually more affordable and are ideal for niche markets.
- Macro-Influencers: Have over 100,000 followers and offer greater reach and visibility. They can drive significant brand awareness but at a higher cost and often with lower engagement rates per follower. Evaluate your campaign objectives, whether you’re aiming for broad exposure or deep engagement, and choose accordingly. Often, a mix of both can provide a balanced approach.

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make an impact

meet you influencer matchmaker

Meet Sarah! She’s our owner, founder, and your go-to influencer matchmaker. Sarah not only excels as an influencer but also has strong connections with the Capital Region's top influencers. Sarah believes in data-driven influencer marketing. What does this mean for you? With every influencer campaign through Wave Marketing Co., we provide comprehensive data on the ROI. While many influencers may struggle to offer these insights, Sarah ensures you see how your campaign impacts your sales and brand influence.