brand strategy & design

make your brand stand out and connect with your audience

stand out and build a brand that you love.

Branding and strategy help your business stand out and connect with customers, boosting growth and loyalty. We build you a brand you want to show off. We can build you a new brand or show some love to your existing brand with a rebrand.

Sarah Rinaolo pointing at data in Saratoga Springs, NY

tell your story.

Your brand isn't just about looks; it's about who you are and how you connect with others. At Wave Marketing Co., we're all about understanding your business and audience to craft a voice and style that fits.

Like you, your brand grows and changes. That's why we refreshed our own brand in 2024, and we suggest doing the same every few years!

With Wave Marketing Co., we're not just making brands; we're starting conversations that stick around.

Wave Business Cards in Albany, NY

What sets us apart in logo design is our unique focus on lead generation and sales. Unlike traditional graphic designers who create logos purely for aesthetics, we approach logo design with a strategic marketing mindset. As a marketing company dedicated to driving results, we understand that your logo is not just a visual element—it’s a powerful tool that can attract and convert potential customers.

We design logos that resonate with your target audience and reflect your brand’s core values, all while keeping sales goals in mind. By aligning our creative expertise with proven marketing strategies, we create logos that do more than look good—they elevate your brand and drive customer engagement. Choose us to design a logo that not only represents your business but also enhances your lead generation efforts and boosts your bottom line.

what makes us different?

FAQs about branding & design

  • Branding encompasses the creation of a unique identity for your business, including elements like logo, color palette, and messaging. It is crucial because it helps differentiate your business from competitors, builds recognition and trust among customers, and communicates your values and personality.

  • Rebranding can benefit your company in several ways, such as refreshing your brand image to stay relevant in a changing market, attracting a new target audience, differentiating your brand from competitors, and addressing any negative associations or outdated perception.

  • The rebranding process typically involves several key steps, including conducting research to understand market trends and audience preferences, developing a brand strategy that aligns with your business goals, creating new visual and verbal brand elements, implementing the changes across various touchpoints, and evaluating the effectiveness of the rebrand over time.

  • We ensure that a rebrand accurately reflects your company's values and objectives by conducting in-depth discussions with key stakeholders, analyzing your company's mission and vision, and integrating your unique brand personality into every aspect of the rebranding process.

  • Yes, we have successfully completed numerous branding and rebranding projects for clients across various industries. Examples include developing new brand identities, redesigning logos and visual assets, creating brand messaging and positioning strategies, and executing comprehensive brand rollouts across digital and offline channels.

  • We're all set to handle branding or rebranding no matter where you are in the United States!

impactful & thoughtful designs.

meet our graphic designer

Meet Olivia! She's been part of the Wave Marketing team for a year, focusing on graphic design, especially branding and rebranding. She's fantastic at understanding your vision and turning it into stunning designs. Olivia studied Graphic Design in school and is pursing her Master's Degree in Fine Arts at Maryland Institute College of Art with an expected graduation in 2026.

ready to work with us?

package options

logo design

✔ includes 3 logo ideas

✔ logo in various formats

✔ onboarding meeting & launch meeting

✔ brand color palette

payment plans available

timeline: 2-3 weeks

Most clients spend around $2,500

branding kit

✔ includes 3 logo ideas

✔ brand pattern & color palette

✔ onboarding meeting & launch meeting

✔ brand guidelines kit

✔ typography kit

payment plans available

timeline: 6-8 weeks

Call for pricing

Not quite ready for a new logo? Receive actionable steps to enhance your current logo with a branding audit!

ready to brand your business?

Get in touch today for a free consultation, and let's chat about how we can help you brand your business!