Thinking About Marketing Budget Cuts?
When times get tough, the first instinct for many businesses is to trim the fat—and marketing budgets often end up on the chopping block. While cutting marketing spend might seem like a quick fix to conserve cash, history and data suggest it’s a costly mistake. Instead, doubling down on marketing during uncertain times can yield significant long-term rewards.
Why 'Going Viral' is Overrated
We’ve all seen the headlines: “How I Went Viral Overnight!” or “The Secret to 1 Million Views in 24 Hours!” It’s flashy, exciting, and let’s be honest – tempting. But chasing viral fame isn’t all it’s cracked up to be. In fact, it’s often more of a distraction than a strategy. If you’re a small business owner or content creator, let me save you some stress: you don’t need to go viral to be successful.
What happens if TikTok gets banned?
By now, we’ve all heard the rumors and the political noise surrounding TikTok’s potential ban. If you've been living under a rock (or just not glued to social media), TikTok is under scrutiny, and there’s been talk about it being banned in several countries, not only the US. But let’s face it: we’re all wondering, What happens next?
Marketing in 2025
The marketing landscape is evolving at lightning speed, and as we head into 2025, businesses must stay ahead of the curve. We asked industry leaders and marketing experts to share their insights and predictions for the future
Preparing Your Business for Q1
having a thoughtful marketing strategy is critical to staying competitive and driving growth. Whether you're a local retailer, service provider, or part of Schenectady's vibrant business scene, this Q1 marketing checklist will help you start the year strong.
Email Marketing Strategies That Work for the Holiday Season
The holiday season is one of the busiest times for businesses—and one of the most competitive. To stand out in a crowded inbox, your email marketing strategy needs to be creative, timely, and focused. Here are actionable insights to help craft holiday-themed email campaigns that increase open rates, engagement, and conversions.
Why You Need to Set Marketing Goals for 2025
As we enter 2025, the landscape of digital marketing continues to evolve at lightning speed. Whether you’re a small business owner or a seasoned marketer, setting clear marketing goals is your ticket to staying ahead of the competition and driving meaningful growth. Without a roadmap, your efforts might fall short of their potential. In this blog, we’ll explain why setting marketing goals is crucial and guide you step-by-step to create objectives that deliver results.
Top Social Media Trends of 2024: A Recap
2024 was a whirlwind year for social media, with trends shaping how brands and creators engage their audiences. Here’s a quick look at what ruled the digital world this year:
Why You Should Start Planning Your 2025 Marketing Plan Now
As we approach the end of 2024, it's time for businesses to look ahead and start planning their 2025 marketing strategies. The competitive landscape is evolving faster than ever, and early preparation is essential for staying ahead. Here’s why starting your 2025 marketing plan now can make all the difference and set your business up for success.
The Ultimate Black Friday Marketing Checklist for Businesses
Black Friday is one of the most anticipated shopping events of the year, with businesses gearing up for the influx of eager customers looking for the best deals. To stand out in the marketplace, a solid marketing strategy is essential. Here’s your ultimate Black Friday marketing checklist to ensure your business is prepared for maximum sales.
The Power of Influencer Marketing in Holiday Campaigns
With the holidays approaching, it’s a perfect time to take your brand's voice up a notch. Influencer marketing stands out as one of the best ways to capture attention and build trust. In fact, 92% of consumers trust recommendations from individuals over brands, which speaks to the power of authentic influence. A strategic influencer partnership can drive your brand’s reach, increase engagement, and ultimately help you achieve key holiday sales targets.
The Haunted Metrics You Should Stop Tracking
In the digital marketing world, metrics are everything. They help us gauge the effectiveness of our campaigns and inform our strategic decisions. However, not all metrics are created equal. As we dive deeper into data-driven marketing, it’s crucial to differentiate between metrics that provide valuable insights and those that merely haunt our dashboards without adding any real value. If you're in the Albany, NY area and seeking a marketing company that understands the difference, you've come to the right place!
Ghosting Customers? How Data Retargeting Can Bring Them Back
Have you ever had customers browse your website, add products to their cart, or engage with your brand—only to disappear without a trace? This “ghosting” is all too common, but with data-driven retargeting, you can bring them back into the fold.
How to increase sales this holiday season
As the holiday season approaches, businesses across the country gear up for one of the most lucrative times of the year. Thanksgiving and Black Friday mark the beginning of a retail frenzy, making it crucial for brands to understand consumer behavior to optimize their marketing strategies. In this blog, we’ll explore how to harness data to decode consumer behavior and tailor your approach for a successful holiday season.
Get Prepared For The Holidays
As the year speeds toward Q4, brands are gearing up for one of the most critical sales periods: Black Friday and the holiday season. At Wave Marketing Company, we understand the importance of a strategic, data-driven approach to ensure that your brand not only stands out but thrives during this competitive time. If you haven’t started planning your holiday campaigns yet, now is the time to act.
Top Website Design Tips
In today’s digital landscape, your website is your most powerful marketing tool. Whether you're a new business in Niskayuna, NY, or a well-established brand, a well-designed website can make or break your marketing efforts. As a marketing company that specializes in creating custom websites, we’ve gathered some essential tips to ensure your site not only looks good but also converts visitors into leads.
The Story Behind Our Rebrand
Our original logo was created quickly when our founder, Sarah, launched the company. At the time, she was focused on getting the business off the ground and didn’t invest much into the branding. However, as we’ve grown, we realized our old logo no longer represented the quality of work we deliver. That’s why investing in a strong, professional brand identity is essential for any business.
Logo Design
A logo serves as the face of your brand, encapsulating its identity and values in a single visual mark. An effective logo can captivate potential customers, convey professionalism, and differentiate your business from competitors.
How to Refresh Your Brand for Fall
As the leaves change and the weather cools, fall presents a perfect opportunity to refresh your brand. Whether you're looking to attract new customers or re-engage existing ones, giving your brand a seasonal update can help you stand out in a crowded market.
Fall Marketing Ideas
The crisp air and pumpkin spice lattes mean one thing: Fall is here! As the leaves change, it’s time to shake up your marketing game. Whether you're looking to engage your customers or boost your brand's visibility, fall offers the perfect backdrop. Grab your hot cider, and let’s dive into some fresh fall marketing ideas.