The Real Reason Most New Businesses Fail (It’s Not What You Think)
Challenge conventional wisdom about why startups flop, pointing to poor branding, lack of community, or weak online presence or not thinking about allocated a marketing budget when you first start.
Super Bowl 2025 Ads
Well, folks, we’ve got some bad news: the Super Bowl commercials this year were a dumpster fire. What happened to the golden age of gut-busting, laugh-out-loud ads?
The “Red Flag” Marketing Tactics to Stop in 2025
Valentine’s Day is a time to celebrate love, connection, and authenticity—a concept that many businesses seem to leave at the door when it comes to their marketing strategies. This year, let’s break up with the tired and toxic marketing trends that are as outdated as sending an unsolicited “U up?” text. These “red flag” tactics aren’t just annoying; they’re often ineffective.
Is Email Marketing Dead? Nope, You’re Just Doing It Wrong!
Email marketing is NOT dead, but let’s face it: if you’re not using it effectively, it might as well be. There’s this myth floating around that email marketing is a thing of the past, but the truth is, it’s more powerful than ever—if you know how to harness it.
Thinking About Marketing Budget Cuts?
When times get tough, the first instinct for many businesses is to trim the fat—and marketing budgets often end up on the chopping block. While cutting marketing spend might seem like a quick fix to conserve cash, history and data suggest it’s a costly mistake. Instead, doubling down on marketing during uncertain times can yield significant long-term rewards.
Why 'Going Viral' is Overrated
We’ve all seen the headlines: “How I Went Viral Overnight!” or “The Secret to 1 Million Views in 24 Hours!” It’s flashy, exciting, and let’s be honest – tempting. But chasing viral fame isn’t all it’s cracked up to be. In fact, it’s often more of a distraction than a strategy. If you’re a small business owner or content creator, let me save you some stress: you don’t need to go viral to be successful.
What happens if TikTok gets banned?
By now, we’ve all heard the rumors and the political noise surrounding TikTok’s potential ban. If you've been living under a rock (or just not glued to social media), TikTok is under scrutiny, and there’s been talk about it being banned in several countries, not only the US. But let’s face it: we’re all wondering, What happens next?
Marketing in 2025
The marketing landscape is evolving at lightning speed, and as we head into 2025, businesses must stay ahead of the curve. We asked industry leaders and marketing experts to share their insights and predictions for the future
Preparing Your Business for Q1
having a thoughtful marketing strategy is critical to staying competitive and driving growth. Whether you're a local retailer, service provider, or part of Schenectady's vibrant business scene, this Q1 marketing checklist will help you start the year strong.
Email Marketing Strategies That Work for the Holiday Season
The holiday season is one of the busiest times for businesses—and one of the most competitive. To stand out in a crowded inbox, your email marketing strategy needs to be creative, timely, and focused. Here are actionable insights to help craft holiday-themed email campaigns that increase open rates, engagement, and conversions.
Email Marketing Strategies for a Hot Summer Engagement
As summer heats up in the Capital Region, NY, businesses are presented with unique opportunities to connect with their audience. Effective email marketing can make all the difference in engaging your customers during the sunny season. Here are the top email marketing strategies to help your business shine this summer.
Elevate Your Email Marketing: Advanced Personalization Techniques for Engaging Campaigns
As a small marketing agency, we understand the importance of standing out in a crowded digital landscape. And when it comes to email marketing, personalization is your secret weapon. But let's move beyond the generic "Dear [First Name]" approach. We'll explore advanced personalization techniques that will elevate your email campaigns and drive real results.
Email Marketing Refresh: Strategies to Blossom in the Inbox
Spring is in the air, and just like nature, your email marketing strategy could use a little refresh. It's time to shake off the winter blues and give new life to your inbox game. Here at Wave Marketing Company, we've got the tips and tricks you need to blossom in the inbox and stand out from the crowd. So grab your coffee (or matcha, we don't judge) and let's dive into some trendy strategies to take your email marketing to the next level.
The Art of Email Marketing
Email marketing remains a constant force. Its ability to establish direct, personalized connections, coupled with its cost-effectiveness and measurable insights, makes it an indispensable component of any comprehensive marketing strategy.