The Story Behind Our Rebrand
The Inside Scoop: Why We Decided to Rebrand & The Step We Took To Get There
Our goal was to reposition ourselves in the market with a fresh, professional look that truly reflects our brand’s mission. Our original logo was created quickly when our founder, Sarah, launched the company. At the time, she was focused on getting the business off the ground and didn’t invest much into the branding. However, as we’ve grown, we realized our old logo no longer represented the quality of work we deliver. That’s why investing in a strong, professional brand identity is essential for any business.
logo
Our original logo was quick and simple, but it didn’t capture the essence of the hard work and dedication we put into every client project. In May 2024, Sarah made the decision to rebrand the company to better align with our vision for growth and to attract the high-end clients we wanted. The goal for the new logo design was to reflect a luxurious, modern, and minimalist style. Here are the initial concepts we explored:
During the rebranding process, we realized the thinner logo designs would be difficult to see on apparel and other branded materials. This led us to narrow down our options to two choices: a circle logo and an oval logo. After careful consideration, we chose the circle logo as the best representation of our brand. And thus, the new Wave Marketing logo was born.
branding kit
It was important to us while we were investing to build a branding kit. It typically includes a logo, color palette, typography, design elements, and guidelines on how to use these components consistently across all platforms. A branding kit ensures that your brand presents a cohesive, professional image, whether it’s online, in print, or on merchandise.
Importance of a Branding Kit in a Rebrand:
Consistency Across All Platforms: A rebrand requires a fresh, unified look that reflects your new direction. A branding kit provides guidelines for using logos, fonts, and colors consistently across your website, social media, packaging, and other marketing materials.
Clear Brand Identity: A branding kit helps solidify your new identity, ensuring that customers immediately recognize your business with a distinct, memorable look that aligns with your mission and values.
Saves Time and Resources: With pre-established guidelines, you and your team can quickly apply your new brand to future projects without reinventing the wheel each time, saving time and ensuring that all outputs remain on-brand.
Professional and Polished Appearance: A branding kit ensures every piece of content your business releases looks polished and professional, helping to build credibility and trust with your audience.
fonts:
Maintaining consistency in fonts across all marketing channels is crucial for brand recognition. Before our rebrand, Wave lacked cohesive font choices and branding elements. It was essential for us to create a unified look, ensuring that whether someone views our social media posts or visits our website, everything is distinctly Wave and instantly recognizable to potential and existing clients. Interestingly, we found selecting the right fonts to be more challenging than choosing our logo. We opted for a bold and unique main font, Restora, and paired it with professional subsidiary fonts, BR Cobane and GT Walsheim, to create a harmonious and visually appealing brand identity.
colors:
We collaborated with our graphic designer, Olivia, to develop a luxurious color palette that still reflects the essence of Wave. While our original branding featured light blue and gray, we transitioned to a more sophisticated look with deep blue, rich green, and elegant gold as our primary colors. This transformation elevates our brand into the luxury space we aspire to occupy. Choosing the right colors is crucial when rebranding, as color recognition and meaning significantly influence the perception of your brand. A well-defined color scheme not only enhances visual appeal but also reinforces your brand identity in the market.
brand patterns:
We took our rebranding a step further by designing custom brand patterns that complement our logo and are uniquely ours. These patterns are used across our website and marketing materials to create a cohesive visual identity. Our primary brand pattern is often featured on the left side of the design, providing a sleek, consistent look. For a more playful vibe, we use our secondary, more funky pattern on the right. Incorporating brand patterns is essential because they enhance brand recognition and give your business a distinctive, memorable look. Patterns create depth and personality, making your brand more recognizable and consistent across all platforms.
why changing your logos impacts your brand
Changing your logo can have a significant positive impact on your brand by refreshing your visual identity and making a stronger connection with your target audience. A well-designed logo not only enhances brand recognition but also conveys your company’s values and professionalism, making it easier to stand out in a crowded market. Investing in a logo redesign is crucial for driving leads and sales because it helps build trust with potential customers, encouraging them to engage with your business. A modern, professional logo can attract higher-quality leads, boost credibility, and ultimately contribute to increased conversion rates. By aligning your visual branding with your business goals, you create a cohesive and compelling brand experience that drives results.
ready to invest and update your logo?
Create the Brand You’ve Always Dreamed Of! A professionally designed logo is a valuable investment that sets your business apart from the start. Whether you need a new logo for your business or a redesign of an existing one, getting it right the first time is crucial. Take the time to invest in a custom logo that reflects your brand’s identity and leaves a lasting impression.
Want a new logo? Contact us Today!
