Top Social Media Trends of 2024: A Recap
The Ultimate Black Friday Marketing Checklist for Businesses

The Ultimate Black Friday Marketing Checklist for Businesses

Black Friday is one of the most anticipated shopping events of the year, with businesses gearing up for the influx of eager customers looking for the best deals. To stand out in the marketplace, a solid marketing strategy is essential. Here’s your ultimate Black Friday marketing checklist to ensure your business is prepared for maximum sales.

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The Power of Influencer Marketing in Holiday Campaigns

The Power of Influencer Marketing in Holiday Campaigns

With the holidays approaching, it’s a perfect time to take your brand's voice up a notch. Influencer marketing stands out as one of the best ways to capture attention and build trust. In fact, 92% of consumers trust recommendations from individuals over brands, which speaks to the power of authentic influence. A strategic influencer partnership can drive your brand’s reach, increase engagement, and ultimately help you achieve key holiday sales targets.

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The Haunted Metrics You Should Stop Tracking

The Haunted Metrics You Should Stop Tracking

In the digital marketing world, metrics are everything. They help us gauge the effectiveness of our campaigns and inform our strategic decisions. However, not all metrics are created equal. As we dive deeper into data-driven marketing, it’s crucial to differentiate between metrics that provide valuable insights and those that merely haunt our dashboards without adding any real value. If you're in the Albany, NY area and seeking a marketing company that understands the difference, you've come to the right place!

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Ghosting Customers? How Data Retargeting Can Bring Them Back

Ghosting Customers? How Data Retargeting Can Bring Them Back

Have you ever had customers browse your website, add products to their cart, or engage with your brand—only to disappear without a trace? This “ghosting” is all too common, but with data-driven retargeting, you can bring them back into the fold.

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How to increase sales this holiday season

How to increase sales this holiday season

As the holiday season approaches, businesses across the country gear up for one of the most lucrative times of the year. Thanksgiving and Black Friday mark the beginning of a retail frenzy, making it crucial for brands to understand consumer behavior to optimize their marketing strategies. In this blog, we’ll explore how to harness data to decode consumer behavior and tailor your approach for a successful holiday season.

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Get Prepared For The Holidays

Get Prepared For The Holidays

As the year speeds toward Q4, brands are gearing up for one of the most critical sales periods: Black Friday and the holiday season. At Wave Marketing Company, we understand the importance of a strategic, data-driven approach to ensure that your brand not only stands out but thrives during this competitive time. If you haven’t started planning your holiday campaigns yet, now is the time to act.

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Top Website Design Tips

Top Website Design Tips

In today’s digital landscape, your website is your most powerful marketing tool. Whether you're a new business in Niskayuna, NY, or a well-established brand, a well-designed website can make or break your marketing efforts. As a marketing company that specializes in creating custom websites, we’ve gathered some essential tips to ensure your site not only looks good but also converts visitors into leads.

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The Story Behind Our Rebrand

The Story Behind Our Rebrand

Our original logo was created quickly when our founder, Sarah, launched the company. At the time, she was focused on getting the business off the ground and didn’t invest much into the branding. However, as we’ve grown, we realized our old logo no longer represented the quality of work we deliver. That’s why investing in a strong, professional brand identity is essential for any business.

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Logo Design

Logo Design

A logo serves as the face of your brand, encapsulating its identity and values in a single visual mark. An effective logo can captivate potential customers, convey professionalism, and differentiate your business from competitors.

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How to Refresh Your Brand for Fall

How to Refresh Your Brand for Fall

As the leaves change and the weather cools, fall presents a perfect opportunity to refresh your brand. Whether you're looking to attract new customers or re-engage existing ones, giving your brand a seasonal update can help you stand out in a crowded market.

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Fall Marketing Ideas

Fall Marketing Ideas

The crisp air and pumpkin spice lattes mean one thing: Fall is here! As the leaves change, it’s time to shake up your marketing game. Whether you're looking to engage your customers or boost your brand's visibility, fall offers the perfect backdrop. Grab your hot cider, and let’s dive into some fresh fall marketing ideas.

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Summer Social Media Trends: What's Hot in June?

Summer Social Media Trends: What's Hot in June?

As the temperature rises, so does the energy on social media. June brings with it not only the start of summer but also a fresh wave of trends that can help businesses make a splash online. Whether you're a seasoned marketer or a business owner looking to boost your online presence, staying on top of these trends is crucial. Let’s dive into what’s heating up on social media this month and how you can leverage these trends to grow your brand.

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Building a Strong Social Media Presence: Tips for Saratoga Springs Businesses

Building a Strong Social Media Presence: Tips for Saratoga Springs Businesses

In the bustling streets and cozy corners of Saratoga Springs, businesses are the lifeblood of the community. But in today's digital age, merely having a presence isn't enough. To truly thrive, businesses must navigate the intricate pathways of social media. Fear not! With our guide tailored specifically for Saratoga Springs businesses, you'll breeze through the social media maze with ease, connecting with your audience like never before.

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Unlock the Power of GA4

Unlock the Power of GA4

In the ever-evolving landscape of digital marketing, staying ahead requires a keen understanding of tools that unlock actionable insights. Enter GA4 – Google Analytics' latest iteration, coupled with the power of event tracking. For local marketing companies, mastering these basics is not just an advantage; it's a necessity.

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