Client Case Study: Coffee Distributor
We increased this client’s revenue 10% in 3 months
This national coffee brand based out of the Capital Region in NY wanted to expand both nationally and locally with their commercial equipment. Their previous marketing company wasn't efficient, so they sought a new partner to eliminate waste and provide monthly data on improvements.
challenges
Their challenges include improving sales, boosting brand awareness, increasing social media reach, and enhancing the effectiveness of paid ads.
services
Our services include influencer marketing, social media marketing and advertising, Google advertising, monthly reporting and meetings, and Google product feeds
solutions
Our solution started with boosting brand awareness by refocusing their paid marketing efforts and ensuring the ROI on all channels justified continued investment. After evaluating this, we ensured their Google Merchant account accurately displayed all products. Next, we moved to organic social and influencer marketing. This second phase aimed to increase local and national awareness through strategic social media collaborations.
key metrics
SOCIAL MEDIA REACH
Facebook reach was up 2,600% and Instagram was up 1,400% and followers were up 320%.
INFLUENCER MARKETING
Over three months, they secured 12 influencer collaborations, generating over 82K additional impressions.
PAID REACH
Their Google ads are now generating 80% more revenue compared to last year, thanks to a refined focus on products and a streamlined product feed.
SALES
Revenue across all marketing channels is up +10% year over year after 2 months of working with us.
takeaways
Partnering with our marketing company can help your business achieve significant results, just like we did for a national coffee brand based in NY's Capital Region. Faced with challenges such as improving sales, boosting brand awareness, and enhancing social media reach, they turned to us for a more efficient and data-driven approach. By leveraging services like influencer marketing, social media and Google advertising, and monthly reporting, we were able to dramatically increase their social media reach, secure impactful influencer collaborations, and drive 80% more impressions to get your brand seen. In just two months, we helped boost their overall revenue by 10% year over year, demonstrating the effectiveness of our strategic, results-oriented approach.
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