having a thoughtful marketing strategy is critical to staying competitive and driving growth. Whether you're a local retailer, service provider, or part of Schenectady's vibrant business scene, this Q1 marketing checklist will help you start the year strong.

The holiday season is one of the busiest times for businesses—and one of the most competitive. To stand out in a crowded inbox, your email marketing strategy needs to be creative, timely, and focused. Here are actionable insights to help craft holiday-themed email campaigns that increase open rates, engagement, and conversions.