April Instagram Trends: 5 Things You Should Try
April Instagram Trends: What’s Actually Trending This Month
Spring is officially in bloom — and so is your Instagram feed. April’s trends are all about keeping things real, fresh, and just a little bit playful. If you're wondering how to stay relevant (without chasing every viral dance), we’ve got you covered. Here’s what’s trending on Instagram this month — and how to make it work for your brand.
1. Lo-Fi, Behind-the-Scenes Content
Perfect lighting and heavy editing? Not this month. April is leaning into casual, off-the-cuff content that feels like a peek behind the curtain. People want to see the real stuff — the mess before the final product, the coffee-fueled brainstorms, the not-so-glamorous parts of running a business.
Try This: Share a quick phone-shot clip of your workspace, packing an order, or even a team lunch. No need to polish it — that’s the point.
2. Short, Snappy Reels (with Personality)
Reels are still the name of the game, but the ones getting traction? They’re quick, casual, and full of personality. Think subtle humor, niche references, and authentic commentary over perfectly polished aesthetics.
Try This: Use a trending sound to highlight something relatable in your industry, or film a short clip with a voiceover that sounds like you’re texting a friend.
3. Trend-Jacking with a Twist
Jumping on viral audio or meme formats isn’t new — but brands are having more fun with it by putting a super niche spin on widely shared content. The more specific to your audience, the better. The goal? Make your followers laugh because they get it.
Try This: Spot a trend, then tailor it to your brand. If you’re a coffee shop, don’t just lip-sync — turn it into a “day in the life of a barista” moment.
4. Carousel Posts Are Back (But Smarter)
People are swiping again — but they want value, not fluff. Think bite-sized tutorials, listicles, or step-by-step guides. If your first slide hooks them in, they’re likely to stick around to the end.
Try This: “5 Mistakes You’re Making on Instagram” or “A Week of Easy Marketing Ideas” — short captions, clean visuals, strong takeaways.
5. Seasonal Color Palettes Are a Vibe
Spring hues are everywhere — pastels, bold greens, and warm neutrals are taking over feeds. Brands are leaning into seasonal aesthetics to match the mood of their audience and stand out visually.
Try This: Update your templates or visuals with a spring-inspired refresh. It doesn’t have to be a full rebrand — just a seasonal twist to keep things fresh.
Have questions about prepping your content for whatever app Meta throws at us next? You know where to find us. Contact us today: https://www.wavemarketingcompany.com/contact-us
