WAVE MARKETING COMPANY

ABOUT

Our story

About Wave
Marketing.

100+
Businesses helped
15
Years experience
2
States served
2016
Sarah was a student at Skidmore College researching why small restaurants were struggling on social media. Most didn't have time, budget, or strategy. That research led to a business — LocalMarke LLC was born.
2016 — 2022
Six years in the auto industry, where Sarah learned everything there is to know about data, branding, and all things digital.
2023
Wave Marketing Co. relaunched — a modern agency built for brands that want to grow, stand out, and actually use data. Based in Niskayuna, NY with clients across Upstate New York and Sarasota, Florida.
Why work with us

Not your average
agency.

We blend data with a whole lot of creativity. We know the algorithms, but we also know what actually makes people stop scrolling. We're a small team who becomes an extension of your brand — whether you're a taco truck or a luxury spa. No cookie-cutter strategies. Just results-driven marketing that feels like you.

We're fun to work with, honest, and always ready with a new idea. If you're tired of agencies that talk big but ghost you by week three — come try Wave with our 15-minute response times.

15-min response times Monthly reporting No cookie-cutter strategies ROI focused Data-driven
Data-Driven Strategy
Every decision is backed by real data and tied back to a measurable business goal before we start.
15-Min Response Times
We respond to every client communication within 15 minutes. No ghosting, ever.
Clear Monthly Reports
Every month you receive a report showing exactly what worked, what we did, and what's next.
Ready to stop winging it
and start winning?

Book your FREE 30-minute consultation — no strings, no pressure, just good vibes and you'll walk away with solid marketing advice.

Contact Us → Free 30-min consultation
How we work

We let the
data do
the talking.

Every decision we make is backed by real numbers — not gut feelings, not guesses. Here's exactly how our data-driven process works and what we track every single month.

No guessing. No hoping. Just data.
01
We Audit
We start by analyzing your current performance, audience demographics, competitor landscape, and any existing data to understand your baseline.
02
We Track
Every month we monitor engagement, reach, follower growth, best-performing posts, optimal posting times, and website traffic driven by social.
03
We Report
You get a clear monthly report showing exactly what worked, what didn't, what we adjusted, and what's planned next — total transparency.
What we track every month
Engagement Rate
Likes, comments, shares and saves tracked weekly.
Monthly
Reach & Impressions
How far your content travels and its viral potential.
Weekly
Follower Growth
Week-over-week audience growth and quality tracking.
Weekly
Best Performing Posts
Top content identified and used to shape strategy.
Monthly
Optimal Post Times
Peak engagement windows analyzed and scheduled to.
Ongoing
Website Traffic
Social to website conversions tracked and reported.
Monthly
All delivered in a clear monthly report.
+1000%
Follower growth
+2550%
Social reach
+500%
Social views
+50%
Website traffic
Who we are

Our Mission is Simple —
Marketing That Actually Works.

At Wave, we're not just another marketing agency tossing buzzwords and hoping something sticks. We're ROI-obsessed and connection-driven, with a serious love for making your brand shine.

Fast Response Times
15-minute response times to every client message. No ghosting, no delays, ever.
Monthly Strategy Meetings
We meet every month to review data, adjust strategy, and align on what's next.
Data Deep Dives with Real ROI
Every decision is backed by data. We track what works and double down on it.
Wave
Our promise

"We treat your business like it's our own. Your success is SO important to us."

Sarah Vartanian, Founder & CEO
15min
Response time
100+
Businesses helped
50+
5-star reviews
Contact Us → Ready to stop winging it and start winning?
Get started

Ready to Grow
Your Business?

We take a limited number of clients every month. Contact us to learn more about how we can help grow your business.

Limited spots available monthly

meet the team

Sarah Rinaolo Headshot

sarah vartanian

founder & owner

Meet Sarah! Sarah is from Niskayuna and a Skidmore College graduate that launched her marketing company in 2016 during college and revived it in April 2023. With over a decade of experience in the marketing industry, she previously served as the lead digital strategist at a billion-dollar company. Sarah is responsible for sales, daily operations, and overseeing all client accounts. Her true passion lies in data analysis to determine the ROI of marketing strategies. Outside of work, she enjoys going to the gym, hiking, walking, and especially traveling, especially to Florida with her husband.

chrissy syracuse

graphic designer

Meet Chrissy! A New York-based artist and designer, Chrissy holds a BFA in Illustration from the University of Hartford, with a minor in Visual Communication Design and Art History. She has a passion for helping brands find their visual voice through thoughtful, creative design. When she's not at her desk, you'll find her tending to her garden, cuddling her cat Salami, crafting, decorating, and curating the perfect party playlist.