What to Expect When Working with a Marketing Agency
If you've never worked with a marketing agency before, it can feel a little like handing over the wheel to your business baby—and we get it. Whether you're running a small business in Albany, NY or launching a new venture in Sarasota, FL, hiring a marketing team should make your life easier, not more confusing.
Mid-Year Marketing Check-In
It's officially the middle of the year—aka the moment where your 2024 goals are either thriving… or chilling somewhere in the back of your Notes app with your abandoned New Year’s gym plan. No judgment. But now is the perfect time for a reality check.
Creating an Inclusive, Impactful Brand
When it comes to logo and brand design, we don’t believe in one-size-fits-all—and the branding project we completed for SEDRC, a WMBE (Women and Minority Business Enterprise) organization serving people with disabilities, is the perfect example of why custom branding matters.
At Wave Marketing Co., we specialize in crafting branding that not only looks great—but works hard. And when we were approached to create a complete branding kit for SEDRC’s newest branch, we knew we needed a design system that was both visually engaging and accessible.
Real Results, Real Clients
If you’ve ever wondered what actually happens when you hire a marketing agency, let’s cut the fluff and get into the real numbers. At Wave Marketing Co., we don’t just make your content look pretty—we build strategies that drive growth. From increasing website traffic to generating six figures in sales, we help small businesses grow through strategic, data-driven marketing.
Who is Wave Marketing Co. and Why Are We Different?
If you’ve been wondering who the heck we are and why we’re taking over the marketing game—first of all, welcome. Second of all, let’s talk about it.
Wave Marketing Co. is not your average marketing agency. We’re not here to just push out content and cross our fingers that it works. We’re here to change the way you think about marketing—and the results will speak for themselves. We’re a data-driven marketing company, helping businesses like yours crush it in a world that’s full of noise.
Stop Blaming Social Media—Fix Your Website First
Okay, I’m just going to say it: most business websites are a hot mess. There. I said it. Not because I enjoy roasting your digital home, but because I genuinely want your business to win. And that’s not happening if your website is confusing, clunky, or—brace yourself—designed by your cousin who “knows a little HTML.”
The 2 Biggest Mistakes I See Businesses Make with Social Media & Social Ads
Let’s be honest: social media is not magic. It’s powerful, yes. But it’s not a silver bullet that will save your business from poor strategy, bad targeting, or a website that hasn’t been updated since 2011. I’ve worked with dozens of businesses—big and small—and the same two mistakes keep showing up like bad pennies.
If you’ve ever thought, “We post all the time but nothing’s working,” or “We tried ads once but they didn’t do anything,”—keep reading. This is for you.
Wave Marketing: The Origin Story
Hi everyone! For those who don’t know me, I’m the owner, founder, CEO, accountant, HR department, and a whole lot more here at Wave Marketing Company. On April 28, 2025, we’ll be celebrating the 2-year anniversary of our first sale after our official relaunch from our beginning days of LocalMarke LLC (still the legal name of our company) — and I can hardly believe it.
If you told me years ago that I’d be running a successful 6-figure business, I probably wouldn’t have believed you. My first attempt (under a different name) was, frankly, a flop. But failure was part of the process. Today, I want to share the story behind Wave Marketing — not just the wins, but the lessons too — in hopes it might help someone who's starting their own business journey or someone going through the same journey.
April Instagram Trends: 5 Things You Should Try
April’s Instagram trends are all about keeping things casual, creative, and connection-focused. From behind-the-scenes content and personality-packed Reels to smarter carousel posts and spring-inspired visuals, the focus this month is on showing up authentically — not perfectly. Trend-jacking with a niche twist and using simple Story tools like polls and quizzes can also boost engagement without overcomplicating your strategy. The bottom line: keep it real, keep it light, and give your audience something worth tapping into.
Everything We Know (So Far) About Meta’s New Reels-Only App
Okay, so Meta’s been dropping breadcrumbs about a possible new Reels-only app—and we’ve been following the trail like digital detectives in platform heels.
Let’s break down what we actually know about this mysterious new Reels app (code name: Project Ray), how it could shake up your social media strategy, and whether it’s worth getting excited over—or side-eyeing.
Dear Small Business Owners: Your Logo Isn’t Your Brand
Your logo is just the start—true branding is about identity, messaging, and customer experience. This blog breaks down four key steps to build a brand that’s more than just a fancy design. From defining your mission to creating emotional connections, learn how to make your brand truly stand out.
The Weather’s Not the Only Thing Warming Up: Hot Marketing Trends for Spring
Spring has arrived, but if your social media engagement is still sluggish, it might be time for a seasonal overhaul. In this blog, we’ll explore why your campaigns might be snoozing through the season and offer fun, actionable ideas to help you shake off the digital winter blues. From fresh content ideas to boosting interactions, we’ve got the strategies you need to wake up your audience and get those engagement rates blooming!
Spring Has Sprung, But Your Engagement Rates Are Still in Hibernation
Spring has arrived, but if your social media engagement is still sluggish, it might be time for a seasonal overhaul. In this blog, we’ll explore why your campaigns might be snoozing through the season and offer fun, actionable ideas to help you shake off the digital winter blues. From fresh content ideas to boosting interactions, we’ve got the strategies you need to wake up your audience and get those engagement rates blooming!
Why ‘Just Wing It’ Should Be Banned from Your Marketing Vocabulary
"Just winging it" might feel like a quick fix for your marketing, but it often does more harm than good. Without a plan, your messaging becomes inconsistent, opportunities slip by, and your business struggles to see meaningful growth. This blog breaks down why relying on last-minute ideas isn't a strategy — it's a guessing game. By taking the time to plan ahead, set goals, and create intentional content, you can build a marketing approach that strengthens your brand and delivers real results. Learn how leaving the guesswork behind can take your marketing from scattered to strategic.
Fresh as Spring: How to Revamp Your Content Marketing for 2025
Revamping your content marketing for 2025 is a great way to stay ahead of trends. Refresh your blog posts, email campaigns, and social media with updated visuals and new ideas to engage your audience. By updating top-performing content, introducing fresh designs, and tapping into current trends, your brand can stay relevant and make a lasting impact in the digital world. Ready to elevate your strategy?
Why Good Design is the Deal Closer
Exceptional design isn't just a luxury—it's a necessity. High-quality visuals and thoughtful aesthetics play a pivotal role in influencing customer decisions, often serving as the deciding factor between a sale and a missed opportunity.
The Real Reason Most New Businesses Fail (It’s Not What You Think)
Challenge conventional wisdom about why startups flop, pointing to poor branding, lack of community, or weak online presence or not thinking about allocated a marketing budget when you first start.
Super Bowl 2025 Ads
Well, folks, we’ve got some bad news: the Super Bowl commercials this year were a dumpster fire. What happened to the golden age of gut-busting, laugh-out-loud ads?
The “Red Flag” Marketing Tactics to Stop in 2025
Valentine’s Day is a time to celebrate love, connection, and authenticity—a concept that many businesses seem to leave at the door when it comes to their marketing strategies. This year, let’s break up with the tired and toxic marketing trends that are as outdated as sending an unsolicited “U up?” text. These “red flag” tactics aren’t just annoying; they’re often ineffective.
Stop Trying to Please Everyone – Niche Marketing is the Future
In a world of oversaturated markets and endless ads, the idea of reaching everyone sounds appealing—but it’s a recipe for mediocrity. Enter niche marketing: a focused approach that connects with smaller, highly specific audiences, delivering measurable results. Here's why hyper-targeted strategies consistently outperform generic campaigns, backed by data, examples, and actionable insights.